Posters (large format) are printed on a semi-gloss card stock material. Mounting allowances require one-sided printing. In addition, posters are full colour. Sizes are up to 8′ X 5′. This poster is 24″ X 36″. Posters have multiple uses. Show your business style, or gift your family and friends. Enlarge pictures to decorate your walls. Or, make a slide show depicting memories from a family event or holiday.
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textile and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour and made mass production possible.
Introduction
According to the French historian Max Gallo, “for over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service.” The modern poster, as we know it, however, dates back to the mid-nineteenth century, when several separate, but related, changes took place. First, the printing industry perfected colour lithography and made mass production of large and inexpensive images possible. Second, government censorship of public spaces in countries such as France was lifted. And finally, advertisers began to market mass-produced consumer goods to a growing populace in urban areas.
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Large Format Posters
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