What Is A Brochure?
A brochure is an informative paper document folded into sections or panels, that is mass-produced to fulfil a marketing objective.
It has a single focus – to deliver information about a product, company, brand, event, etc. in an easily accessible format. It is often used as part of a larger marketing campaign and can be distributed either manually or through the mail.
Purpose Of A Brochure
The key purpose of a brochure is to convey information about a product, company, or service in an easily digestible format.
A well designed brochure summarises the key information potential customers need to know in an engaging and visually appealing way, forming a go-to resource that they can refer to repeatedly.
Brochures are often used as part of a wider marketing campaign and can be particularly effective when distributed to the right audience.
What Is A Brochure Used For?
A brochure is primarily used as a marketing tool to provide all the relevant information about the offering while aiming at fulfilling a marketing goal like generating leads or boosting sales.
They are often used to:
- Educate the (prospective) customer about what the brand has to offer or what they can expect. In specific scenarios like in a restaurant, it can also be used to list the items on the menu. In events, it can be used as a program guide or a map.
- Highlight an offering’s key features and benefits in a more informative manner.
- Fulfil a marketing strategy, like creating brand awareness or generating leads by being a part of a bigger marketing campaign.
- Build trust and credibility by providing relevant information about the company, product, service, or event.
Brochures showing front/back and inside pages. Again, as all other products, 4/4, full bleed, 100 lb. gloss txt. and UV. You won’t find better pricing anywhere in the area that I’ve seen.
Sample pricing: 8.5″ X 5.5″; qty 1000; $312.65
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About our operation-Brochures
You can learn more about our company on our Home Page https://ergprinting.ca
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